Blending modern minimalism with classic luxury
The Sapphire Room is an upscale, sophisticated nightclub that offers an unparalleled experience of elegance, style, and exclusivity. Nestled in the heart of the city, it stands as a beacon for nightlife enthusiasts who appreciate the finer things, combining luxurious decor, world-class entertainment, and an ambiance that exudes refinement.
Client
The Sapphire Room
Year
2021
Agency
Protein
Scope
Brand Identity
Brand Guideline
The owners of The Sapphire Room approached Protein with a vision to create an elegant and timeless identity that would embody the club’s luxurious ambiance and exclusive appeal. They sought a design that would resonate with their sophisticated clientele and set The Sapphire Room apart as a premier nightlife destination.
As the design lead, I was tasked to creating The Sapphire Room's unique identity.
Brand Identity
The logo for The Sapphire Room perfectly fulfills the brief, capturing the essence of elegance, sophistication, and exclusivity that the owners envisioned. The design takes inspiration from the allure of precious gemstones, with sleek, geometric elements that echo the facets of a finely cut sapphire. This not only ties directly to the club's name but also reinforces its image as a luxurious, high-class destination.
The rich sapphire-blue colour palette, paired with subtle metallic accents, exudes a sense of opulence and modernity. The typography is refined yet contemporary, with clean lines and balanced proportions that convey a timeless sophistication. The logo’s versatility ensures it shines across various applications, from signage and menus to digital platforms and promotional materials, creating a seamless and cohesive brand presence.
