Crafting a Bold and Delicious Identity for Burger Bros
Burger Bros is a vibrant, small-scale food truck operation nestled in the picturesque town of Wanaka, New Zealand. Known for its hearty, handcrafted burgers made with fresh, locally sourced ingredients, Burger Bros has become a go-to destination for food lovers craving bold flavors and satisfying meals.
Client
Burger Bros
Year
2015
Agency
Protein
Scope
Brand Identity
Brand Guideline
Burger Bros partnered with Protein to craft a bold, attention-grabbing brand identity that embodies their fearless attitude and commitment to no-nonsense, top-quality burgers.
As the design lead, my challenge was to create a new identity that reflects Burger Bro's 'no hold back' attitude.
01. Logo
The logo for Burger Bros draws its inspiration from the raw energy and dynamic aesthetic of street style. Bold and unapologetic, it captures the adventurous vibe that defines both the brand and its vibrant food truck operation. The design incorporates clean, strong lines and striking typography, evoking the confidence and creativity of urban culture.
The logo’s edgy yet approachable look mirrors the no-frills, high-quality philosophy of Burger Bros, while its adventurous undertones resonate with the spirited, outdoor-loving community of Wanaka. This bold visual identity ensures the brand stands out, much like their burgers—packed with flavour and personality.
